EDUCATION
Master of Science in Marketing
The University of Texas at Austin - McCombs School of Business
July 2024 - May 2025
B.B.A. in Marketing - Analytics and Consulting Track
Texas A&M University -
Mays Business School
August 2020 - May 2024
Ranked #2 nationally, the Master of Science in Marketing program is an intensive 10-month curriculum that integrates qualitative and quantitative marketing techniques with data analytics. The program develops technical skills, strengthens storytelling abilities, and teaches how to transform data into strategic insights and innovative business solutions.
I earned a Bachelor of Business Administration in Marketing from Texas A&M University, specializing in the Analytics and Consulting track. The program provided a strong foundation in core business knowledge and marketing principles, with exposure to a wide range of marketing areas.
EXPERIENCE
Demandbase
Marketing Analytics Student Consultant
July 2024 - May 2025
Mays Business School Marketing Department
Lead Marketing Teaching Assistant
August 2020 - May 2024
Selected for a student capstone project in partnership with Demandbase, a leader in account-based marketing and sales intelligence. This project leverages tools such as R Studio, SQL, Python, and Tableau to analyze data and optimize customer acquisition and retention strategies.
Recruited and led a team of three teaching assistants to improve course delivery and engagement for 1,000+ students by sourcing marketing content, managing communication with third-party platforms, and resolving issues efficiently.
Mays Business School Marketing Department
Lead Marketing Teaching Assistant
August 2022 - August 2023
Pitman Custom Homes
Marketing Intern
March 2022 - July 2023
Aggie Women in Business
Vice President of Human Resources
May 2022 - May 2023
Provided multi-channel curriculum support to 1,000+ marketing students using Microsoft Suite, enhancing learning and course engagement while streamlining communication between students, professors, and stakeholders for improved efficiency.
Created and scheduled social media and website content while tracking analytics to measure performance. Utilized Canva to implement marketing strategies that increased brand awareness in the Bryan/College Station area.
Directed recruiting strategies and operations, achieving a record number of applicants and conducting over 80 interviews. Managed membership points for 150+ members, oversaw a committee of seven, and coordinated Instagram content while engaging with 700+ followers as Instagram Coordinator.
SKILLS & CAPABILITIES
SOFTWARE:
SKILLS:
Tableau, SQL, R Studio, Python, Qualtrics, Sawtooth, Microsoft Office Suite, XLSTAT, Balsamiq, Figma, Canva
Brand Strategy, Campaign Management, Collaboration, Communication, Consumer Insights, Customer Journey Mapping, Data Analysis, Data Visualization, Digital Marketing, Dynamic Pricing Analysis, Market Research, Marketing Analytics, Marketing Strategy, Problem-Solving, Project Management, Storytelling